Rohm and Haas Launches Aggressive Marketing & Distribution Initiative by Expanding its Partnership w
July 30, 2004
BELLEVUE, Washington, July 30, 2004 -- In response to increasing market demands, Rohm and Haas Powder Coatings announced today the details of an expanded strategy to strengthen the company's marketing and distribution efforts for small to medium volume customers. Through an extended partnership with ChemPoint.com, the leading online distributor of specialty and fine chemicals in North America, Rohm and Haas will be better positioned to service and support this valued customer base.
The expanded partnership, slated to begin August 1, 2004, broadens an alliance created between the two companies in April of this year. Under the terms of the new agreement, ChemPoint will be the exclusive North American distributor to targeted accounts serving Rohm and Haas Powder Coatings' customers primarily in the General Metal Finishing industry segment.
The ChemPoint partnership helps Rohm and Haas build a more cost effective delivery of marketing programs, technical service and personalized customer support. "Leveraging ChemPoint is about focusing and delivering specific values to a targeted customer segment," states Paul Bowers, Director of the General Metal Finishing segment. "Our success is predicated on how quickly and professionally we can deliver product and technical support to our customers. ChemPoint offers us broader technical strengths, and the ability to connect quickly with customers while expanding our capacity to proactively manage an extremely large, diverse customer base."
"We see Rohm and Haas Powder Coatings' decision to significantly extend our relationship, just four months after our initial alliance, as a strong endorsement of the values our innovative business model delivers," notes Chad Steigers, ChemPoint's Managing Director. With this additional launch, Rohm and Haas has moved past several other leading chemical manufacturers to become ChemPoint's single largest supplier partner (based on revenue). "Our experience over the last few months has confirmed to us that Rohm and Haas Powder Coatings is a leader in this segment, with superior technical support and product performance, particularly with regards to coverage, high transfer efficiency and their diversity of colors, grades and textures."
Rohm and Haas Powder Coatings offers an extensive portfolio of value-added powder coatings products that span a range of technologies including acrylic, epoxy, polyester and silicone. Brand names include CORVEL™, BRITEBOND™, GRAFAWAY™, HY2™, LAMINEER™, LOW-e™, MOR-TEMP™, SPARK-LITE™, TEXTRA™ and Ultra-V™. In addition to its relationship with ChemPoint, Rohm and Haas Powder Coatings has implemented a number of significant improvements this year, including the launch of a Ready to Ship™ line offering more than 250 products available for direct and immediate shipment.
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