ChemPoint Unveils New Company Logo and Brand Identity
October 29, 2013
— October 29, 2013 —
, a Univar company, announced today the official launch of its new brand identity, including the adoption of ChemPoint as its global brand name.
ChemPoint’s new brand identity includes an evolved corporate logo, as well as a re-designed website and updated message platform. The Company also dropped “.com” from its name, highlighting its maturation beyond the dot-com era of its inception.
“We’ve built a unique, successful company and business model, and have achieved tremendous growth over the past 14 years, but our external image wasn’t in alignment,” said Steve Block, ChemPoint’s President. “We needed to take our story outside of ChemPoint and show the world who we really are and what we’re about; we needed our logo, website, and language to support that.”
Founded on the belief that building genuine partnerships, investing in business agility, and unlocking a fresh perspective will change the face of chemistry, ChemPoint’s new logo visually represents the intersection of these three core beliefs, with the forward-pointing arrow symbolizing their promise to accelerate the path to change.
The Company’s new website brings its culture and core beliefs to the online space by utilizing the likeness of real employees and statements directly from its people. To demonstrate the execution of its core values, ChemPoint collected statements from its supplier partners and customers as well. The site also showcases the company’s commitment to technology and innovation through enhanced search features, increased availability of product information, and overall improved ease of use.
An evolution brand video can be viewed on the Company’s
Established in 1999 on the foundation that building genuine partnerships, investing in business agility, and unlocking a fresh perspective will change the face of chemistry, ChemPoint is the leader in the marketing, sales, and distribution of specialty and fine chemicals in North America and EMEA. The Company engages in exclusive product line relationships with premier manufacturers, providing tailored solutions to more than 90 supplier partners and over 200 product lines globally. ChemPoint is a Univar company. For more information, please visit
About Univar Inc.
Univar is one of the world’s leading distributors of industrial and specialty chemicals. Univar represents over 3,500 chemical producers and provides its customer base, made up of 115,000 customers, with a full portfolio of products. Univar operates a global network of more than 300 facilities in North America, Europe, the Asia-Pacific region, and Latin America, with additional sales offices located in Eastern Europe, the Middle East, and Africa. In 2011, Univar reported sales of $9.7 billion. For more information, visit:
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