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Conscious Clean + Fresh Toothpaste

Take care of your smile with this COSMOS-compliant toothpaste. It cleans teeth thanks to natural minerals; freshens breath with natural peppermint and soothes gums with ethically-farmed Puraloe™ aloe vera. The nature-derived thickener system, from sustainable cellulose aids stand-up; binds water and gives desirable flow products. All the ingredients have been purposefully selected to give maximum efficacy. Your smile will dazzle, and the planet will smile with you.