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Chroma-Rx Color Protection Shampoo

Formulated specifically for color treated hair, this sulfate free shampoo is formulated with color seal technology to gently clean and condition hair, while helping to retain the vibrancy and shine of freshly colored hair. Formulation #: 12803-173

Benecel™ E10M is a high-purity, water-soluble, non-ionic, cellulose ether. It functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, and co-suspending and co-emulsifying agent.