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Moisturizing Color Intensity Shampoo [Sulfate-Free]-Gorgeous

This formulation utilizes Benecel™ E10M HPMC, and N-Hance™ 3215 cationic guar. Formulation #: 12632-143

Benecel™ E10M is a high-purity, water-soluble, non-ionic, cellulose ether. It functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, and co-suspending and co-emulsifying agent.