Urban-Rx Pollution Protection Shampoo

Formulated to help prevent pollution induced hair damage due to smoke and air pollution (prevents loss of amido acids in hair, we measure tryptophan loss). Formulation #: 12803-209

Benecel™ E10M is a high-purity, water-soluble, non-ionic, cellulose ether. It functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, and co-suspending and co-emulsifying agent.