Benecel™ E10M

Naturally derived from cellulose
Enhances foam and foam stability
Non-ionic thickener, compatible with both anionic and cationic ingredients including other rheology modifiers
Broad surfactant compatibility including sulfate-free surfactants
Enables reduction in surfactant, improving formulation's cost and sustainability profile
Enhances sensorial experience from hair, oral, and skin care formulations
Imparts luxurious feel and texture
Enables milder formulations through surfactant reduction
Compatible with ethanol for use with hand sanitizer applications
Builds dense and creamy foam from toothpaste formulations
Component ingredients are China compliant
Vegan suitable