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    Advantage™ Revive for Dry Shampoo Formulations with a Better Sustainability Footprint

This patent-pending polymer from Ashland™ leaves hair appearing freshly washed by delivering superior cleansing. The improved sebum removal at lower use levels leaves visbily less residue and improves hair manageability compared to starch-based dry shampoos.  Be sure to check out the photos below from testing evaluation to see how Advantage™ Revive helps hair to keep its color and shine so consumers don’t have to sacrifice luster for clean hair.

    Features & Benefits

    • Nonionic homopolymer
    • Optimized surface area morphology to deliver superior cleansing and oil/sebum absorption
    • Leaves visibly less to no residue
    • Leaves hair looking and feeling cleaner
    • Preserves hair color vibrancy
    • Improves manageability
    • Delivers better cleaning with less output to help save on unnecessary product waste
    • Can be used in conjunction with other dry shampoo technologies to help boost cleaning power
    • Non-agglomerating for ease of dispersibility and low clogging potential
    • Application in anhydrous, hydroalcoholic and non-ethanol containing systems
    • Designed through proprietary process

    Formulation Guidelines

    • Use Advantage™ Revive polymer at ≤0.5x starch use level for replacing/evaluating against existing starch-based formulations
    • Minimum 1:4 polymer/solvent ratio for optimum dispersion; higher ratios are preferred
    • Ensure wetting and dispersion prior to the introduction of additional ingredients
    • Compatible with existing starch offerings allowing for reduction of use level and improved efficacy
    • Use with up to 85% hydrocarbon (LPG) propellant; <80% for optimum system dispersion

    Technical Information

    • Efficient at low dosage (recommended at 2-5%, formulation dependent)
    • INCI: PVP
    • Appearance: White to off-white free flowing powder
    • pH: 5.0-8.0
    • % Active: >94%
    • % Moisture: <6%

    Dry Shampoo Application Forms

    • Anhydrous aerosol sprays
    • Hydroalcoholic aerosol sprays
    • Pump sprays
    • Mousses
    • Powders
    • Pastes

Sample Formulations


Advantage™ Revive helps to improve sustainability footprint of dry shampoos

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  • Lower use levels than current market offerings
  • More efficient product delivery with improced performance

Advantage™ Revive qualitative evaluation indicates that shine is visibly improved vs. all starch-based dry shampoos

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Advantage™ Revive qualitative analysis of sebum removal, shine, and color


Hyperspectral Imaging

  • Expands on classical imaging by combining photography with spectroscopy
  • Used to map spectral characteristics

The Goal
  • Assess effectiveness of dry shampoo formula
    • Level of clean
    • Impact on hair vibrancy
    • Impact on visibility of hair color

The Study
  • Images taken of cleansed, sebum treated, and dry shampoo treated mannequins
    • Advantage™ Revive formula
    • Commercial control
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Hyperspectral imaging evaluation shows that Advantage™ Revive restores hair to its original clean state compared to a commercial sample in the post dry condition, as depicted by lack of green shine zones

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Advantage™ Revive helps to improve sustainability footprint of dry shampoos


Advantage™ Revive dry shampoo

  • Returns hair to a level of shine and color nearly at parity to the untreated (shampooed) state

Commercial dry shampoo

  • Significantly reduced level of shine and color by nearly 80% when compared to the untreated state (clean, no sebum treatment)
  • Visual image captures the overall decrease of shine (depicted by lack of green shine zones) of the commercial dry shampoo after use on sebum-treated hair

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