Advantage™ Revive for Dry Shampoo Formulations with a Better Sustainability Footprint
This patent-pending polymer from Ashland leaves hair appearing freshly washed by delivering superior cleansing. The improved sebum removal at lower use levels leaves visbily less residue and improves hair manageability compared to starch-based dry shampoos. Be sure to check out the photos below from testing evaluation to see how Advantage™ Revive helps hair to keep its color and shine so consumers don’t have to sacrifice luster for clean hair.
Features & Benefits
Nonionic homopolymer
Optimized surface area morphology to deliver superior cleansing and oil/sebum absorption
Leaves visibly less to no residue
Leaves hair looking and feeling cleaner
Preserves hair color vibrancy
Improves manageability
Delivers better cleaning with less output to help save on unnecessary product waste
Can be used in conjunction with other dry shampoo technologies to help boost cleaning power
Non-agglomerating for ease of dispersibility and low clogging potential
Application in anhydrous, hydroalcoholic and non-ethanol containing systems
Designed through proprietary process
Formulation Guidelines
Use Advantage™ Revive polymer at ≤0.5x starch use level for replacing/evaluating against existing starch-based formulations
Minimum 1:4 polymer/solvent ratio for optimum dispersion; higher ratios are preferred
Ensure wetting and dispersion prior to the introduction of additional ingredients
Compatible with existing starch offerings allowing for reduction of use level and improved efficacy
Use with up to 85% hydrocarbon (LPG) propellant; <80% for optimum system dispersion
Technical Information
Efficient at low dosage (recommended at 2-5%, formulation dependent)
INCI: PVP
Appearance: White to off-white free flowing powder
Advantage™ Revive helps to improve sustainability footprint of dry shampoos
Lower use levels than current market offerings
More efficient product delivery with improced performance
Advantage™ Revive qualitative evaluation indicates that shine is visibly improved vs. all starch-based dry shampoos
Advantage™ Revive qualitative analysis of sebum removal, shine, and color
Hyperspectral Imaging
Expands on classical imaging by combining photography with spectroscopy
Used to map spectral characteristics
The Goal
Assess effectiveness of dry shampoo formula
Level of clean
Impact on hair vibrancy
Impact on visibility of hair color
The Study
Images taken of cleansed, sebum treated, and dry shampoo treated mannequins
Advantage™ Revive formula
Commercial control
Hyperspectral imaging evaluation shows that Advantage™ Revive restores hair to its original clean state compared to a commercial sample in the post dry condition, as depicted by lack of green shine zones
Advantage™ Revive helps to improve sustainability footprint of dry shampoos
Advantage™ Revive dry shampoo
Returns hair to a level of shine and color nearly at parity to the untreated (shampooed) state
Commercial dry shampoo
Significantly reduced level of shine and color by nearly 80% when compared to the untreated state (clean, no sebum treatment)
Visual image captures the overall decrease of shine (depicted by lack of green shine zones) of the commercial dry shampoo after use on sebum-treated hair
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