8/8/2020 8:03:54 PM

Ashland Advantage™ Revive

Advantage™ Revive for Dry Shampoo Formulations with a Better Sustainability Footprint

This patent-pending polymer from Ashland™ leaves hair appearing freshly washed by delivering superior cleansing. The improved sebum removal at lower use levels leaves visbily less residue and improves hair manageability compared to starch-based dry shampoos.  Be sure to check out the photos below from testing evaluation to see how Advantage™ Revive helps hair to keep its color and shine so consumers don’t have to sacrifice luster for clean hair.

Features & Benefits

  • Nonionic homopolymer
  • Optimized surface area morphology to deliver superior cleansing and oil/sebum absorption
  • Leaves visibly less to no residue
  • Leaves hair looking and feeling cleaner
  • Preserves hair color vibrancy
  • Improves manageability
  • Delivers better cleaning with less output to help save on unnecessary product waste
  • Can be used in conjunction with other dry shampoo technologies to help boost cleaning power
  • Non-agglomerating for ease of dispersibility and low clogging potential
  • Application in anhydrous, hydroalcoholic and non-ethanol containing systems
  • Designed through proprietary process

Formulation Guidelines

  • Use Advantage™ Revive polymer at ≤0.5x starch use level for replacing/evaluating against existing starch-based formulations
  • Minimum 1:4 polymer/solvent ratio for optimum dispersion; higher ratios are preferred
  • Ensure wetting and dispersion prior to the introduction of additional ingredients
  • Compatible with existing starch offerings allowing for reduction of use level and improved efficacy
  • Use with up to 85% hydrocarbon (LPG) propellant; <80% for optimum system dispersion

Technical Information

  • Efficient at low dosage (recommended at 2-5%, formulation dependent)
  • INCI: PVP
  • Appearance: White to off-white free flowing powder
  • pH: 5.0-8.0
  • % Active: >94%
  • % Moisture: <6%

Dry Shampoo Application Forms

  • Anhydrous aerosol sprays
  • Hydroalcoholic aerosol sprays
  • Pump sprays
  • Mousses
  • Powders
  • Pastes

Sample Formulations

   

Advantage™ Revive helps to improve sustainability footprint of dry shampoos

 

 
  • Lower use levels than current market offerings
  • More efficient product delivery with improced performance
 

Advantage™ Revive qualitative evaluation indicates that shine is visibly improved vs. all starch-based dry shampoos

 
 
 

Advantage™ Revive qualitative analysis of sebum removal, shine, and color

   

Hyperspectral Imaging

  • Expands on classical imaging by combining photography with spectroscopy
  • Used to map spectral characteristics

The Goal
  • Assess effectiveness of dry shampoo formula
    • Level of clean
    • Impact on hair vibrancy
    • Impact on visibility of hair color

The Study
  • Images taken of cleansed, sebum treated, and dry shampoo treated mannequins
    • Advantage™ Revive formula
    • Commercial control
 

Hyperspectral imaging evaluation shows that Advantage™ Revive restores hair to its original clean state compared to a commercial sample in the post dry condition, as depicted by lack of green shine zones

 

 

Advantage™ Revive helps to improve sustainability footprint of dry shampoos

 

Advantage™ Revive dry shampoo

  • Returns hair to a level of shine and color nearly at parity to the untreated (shampooed) state
 

Commercial dry shampoo

  • Significantly reduced level of shine and color by nearly 80% when compared to the untreated state (clean, no sebum treatment)
  • Visual image captures the overall decrease of shine (depicted by lack of green shine zones) of the commercial dry shampoo after use on sebum-treated hair


 

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