Ashland AquaStyle

AquaStyle SH-100 polymer has been specifically designed to provide long-lasting styles from crystal clear gels. As seen above, 1% solids AquaStyle SH-100 polymer when formulated with 0.6% Carbomer results in crystal clear gels. The light transmittance is 95% at 420 nm. For the first time, formulators of hair gel may include a highly functional AquaStyle polymer in the manufacture of crystal clear hair gels.

CONSUMER BENEFITS OF AQUASTYLE SH-100 POLYMER:

  • Good initial stiffness
  • Durable, all-day hold
  • Excellent high humidity resistance
  • Smooth comb-through
  • No tack upon drying
  • No flaking

CLASSIC SPIKE
Easy to apply. Lasting Hold.
No residue.
Styled using Strong Hold Clear Gel #12460-108.5 containing AquaStyle SH-100 polymer

SLEEK AND SMOOTH
Easy to comb. Easy to manage. Easy to style.
Styled using Strong Hold Clear Gel #12460-108.5 containing AquaStyle SH-100 polymer

VIVACIOUS CURLS
Great curl definition. No frizz. Lasting Shape.
Styled using Curl Defining Clear Gel #12460-108.2 containing AquaStyle SH-100 polymer

CLEARLY IMPROVING FORMULATION EFFICIENCY WITH AQUASTYLE SH-100 POLYMER
Some polymers work better than others to improve the viscosity-building capability of Carbomer. A study was conducted to test AquaStyle SH-100 polymer at 1% solids with varying levels of Ashland™ 980 carbomer. Results show that AquaStyle SH-100 polymer contributes to the viscosity provided by Carbomer in making gels. Reducing the amount of Carbomer required to thicken clear gel systems offers formulators the benefit of improved economics.

CLEARLY IMPROVING FORMULATION EFFICIENCY WITH AQUASTYLE SH-100 POLYMER
Some polymers work better than others to improve the viscosity-building capability of Carbomer. A study was conducted to test AquaStyle SH-100 polymer at 1% solids with varying levels of Ashland™ 980 carbomer. Results show that AquaStyle SH-100 polymer contributes to the viscosity provided by Carbomer in making gels. Reducing the amount of Carbomer required to thicken clear gel systems offers formulators the benefit of improved economics.


CLEARLY DURABLE HOLD
Formulators working on clear hair gel systems that offer a stiff hold will appreciate the durable properties of AquaStyle SH-100 polymer. Its mechanical behavior is indicative of favorable initial stiffness (F1) and durability of stiffness (F10/F1), as determined by Texture Analysis. Results show that the competitive polymer VP/Methacrylamide/Vinyl Imidazole Copolymer, significantly loses stiffness by 45% at 90% Relative Humidity (RH), while AquaStyle SH-100 polymer retains its stiffness attributes at this high humidity level. This trend is also evident for stiffness durability which is illustrated in Figure 1 for both low and high humidity respectively.

CLEARLY EXCELLENT HIGH HUMIDITY CURL RETENTION
Hair holding power in high humidity conditions is one of the most important consumer benefit attributable to styling polymers. A study was conducted to determine the humidity resistance of a hair gel containing 1% solids AquaStyle SH-100 polymer. As shown below, AquaStyle SH-100 polymer has excellent high humidity curl retention at 80°F and 90% RH over 4 hours. Curls treated with the polymer have over 98% curl retention even after 4 hours.


CLEARLY AQUASTYLE SH-100 STYLING POLYMER
Bringing a range of consumer-desirable performance attributes to crystal clear gel systems with AquaStyle SH-100 polymer, Ashland offers formulators new ways to excite the imagination of consumers.  Find out how AquaStyle SH-100 polymer can help you succeed in hair styling. Contact your ChemPoint representative today for more technical information, formulation concepts and product samples.

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