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    SUPERIOR INNER STRENGTH

    FiberHance™ BM solution is a new patented chemistry evolving from glucose-based chemistry. It has a unique multifaceted mode of action which penetrates deep into the cortex to create new hydrogen and ionic bonds which support the damaged internal keratin structure, providing strength and manageability back to the hair.
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    • Strengthens internal hair structure up to 3X that of untreated hair
    • New claims such as "new technology", "unique", "bond builder" provide opportunity to capture share of strengthening sector market

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    • Creates additional hydrogen and ionic bonds within the hair keratin structure
    • New multi-functional mechanism of action optimized to interact at the molecular level

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    • Penetrates deep into the hair fiber to the cortex and restores hair fiber strength back to levels of virgin hair
    • This technology is superior among very few technologies that can claim inner strengthening functionality

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    • Good sustainability footprint, natural origin, zero-waste green manufacturing process
    • Works in hair color process systems to address the fast-growing bond builder segment in hair care

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