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    Pre-, Peri-, & Post-Color Treatment

    Ashland™ has a large selection of specialty ingredients for formulating hair care products to be used before, during, and after color treatment.  Here you will find those ingredients as well as sample formulations to help guide you in your product development process.

Sample Formulations

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Key Ingredients

    Key IngredientINCI NameFeatures & BenefitsFormulating Tips
    FiberHance™ BM Solution
    Hydroxypropylgluconamide (and) Hydroxypropylammonium Gluconate
    Strengthens internal hair structure up to 3X that of untreated hair

    Creates additional hydrogen and ionic bonds within the hair keratin structure

    🌳 Natural origin, zero-waste green manufacturing process
    Can be used in hair dyes and bleaches at 1-2% as is; add immediately after mixing the oxidative dye with the developer
    ChromoHance™ 113
    Polyquaternium-113
    Delivers long-lasting color retention and durable conditioning

    Shields oxidative color-treated hair from surfactant stripping

    Restores a hydrophobic shield to help keep color vibrant
    Can be put into a mild, amphoteric rich shampoo at 5% to clean more dye from the surface or from the scalp / hairline while introducing color protection
    N-DurHance™ A-1000
    Polyacrylamidopropyltrimonium Chloride
    Highly substantive to hair providing long-lasting conditioning through multiple washes

    High conditioning performance without silicones

    Compatible with a wide range of cationic and nonionic surfactants and some anionic surfactants
    Can be used in post-dye rinse-off conditioners at up to 5%

    Can be use in leave-on conditioners up to 1.5%
    N-Hance™ 3215
    Guar Hydroxypropyltrimonium Chloride
    Provides the dual benefits of conditioning and viscosity build

    Provides good conditioner in formulas for textured and damaged hair

    🌳 Nature-derived
    Can be added to shampoo for post-color wash

    Can be added to rinse-off conditioner for post-color wash to give slip during application and rinsing
    ClearHance™ C
    Cassia Hydroxypropyltrimonium Chloride
    Superior clarity for clear shampoos

    Outstanding conditioning

    🌳 Nature-derived
    Can be added to shampoo for post-color wash

    Can be added to rinse-off conditioner for post-color wash to give slip during application and rinsing
    Ceraphyl™ 31
    Lauryl Lactate (and) Myristyl Lactate (and) Cetyl Lactate
    Provides viscosity building & lather creaminess

    Reduces tackiness and greasiness of other components

    Improves product slip
    Can be added to post-color shampoo at 0.25-0.75%

    Can be used to replace 2% Cocamide DEA or MEA
    Ceraphyl™ 41
    C12-15 Alkyl Lactate
    Provides viscosity building & lather creaminess

    Reduces tackiness and greasiness of other components

    Improves product slip
    Can be added to post-color shampoo at 0.25-0.75%

    Can be used to replace 2% Cocamide DEA or MEA
    Benecel™ E10M
    Hydroxypropyl Methylcellulose
    Functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, as well as a co-suspending and co-emulsifying agent

    🌳 Nature-derived
    Great additive for shampoos and conditioners for chemically damaged hair

    Can be added at 0.25-0.5%
    Natrosol™ 250 HR CS

    Natrosol™ 250 HHR CS

    Natrosol™ 250 MR CS
    Hydroxyethylcellulose
    Allows for rich and thick dispensing

    Spreads easily on hair

    🌳 Nature-derived
    Can be used for slip and ease of spreading in non-oxidative hair dye base and conditioner

    Can be added at 0.5-1.0%
     
    ProLipid™ 161
    Behenyl Alcohol (and) Cetearyl Alcohol (and) Hydroxyethyl Cetearamidopropyldimonium Chloride
    Provides superior conditioning

    Provides excellent wet and dry combability

    Enhances formulation texture stability

    🌳 Nature-derived
    Can create a great conditioning cationic emulsion to deliver semi-permanent dyes

    Can be added up to 10% for rinse-off applications; recommended to start at 6.7%

    Can be added up to 3% for leave-on applications
    Optiphen™

    Optiphen™ 200

    Phenoxyethanol (and) Caprylyl Glycol
    Preservative with broad-spectrum activity against bacteria, yeast and mold

    Effective over pH of 4 to 8
    Can be added to any phase of production

    Can be added at 0.5-1.5%
    Suttocide™ A
    Sodium Hydroxymethylglycinate
    Fast-acting preservative with broad-spectrum activity against bacteria, fungi, and yeast

    Long history of use for efficacy

    Effective over pH 3.5 to 12.0
    Add before the addition of salt in shampoos

    Add after emulsification in emulsion systems

    Can be added at 0.5-1.0%
    Procataline™ G2
    Water (and) Glycerin (and) Pisum Sativum (Pea) Extract (and) Salvia Hispanica Seed Extract
    Associated with hair detox, scalp purifying, and soothing properties

    Shelters hair, hair roots, and scap from air pollution

    🌳 Nature-derived
    Can be added to water phase of cold-process formulations

    Can be added on cool-down in hot-process emulsions

    Can be added at 1.0%
    Dynagen™
    Aqua (and) Glycerin (and) Hydrolyzed Yeast Protein
    Consumer-perceivable benefit for stronger, thicker, healthier hair feel

    Increase in key protein markers which are associated with minimization of hair fall

    🌳 Nature-derived
    Can be added to water phase of cold-process formulations

    Can be added on cool-down in hot-process emulsions

    Can be added at 1.0%

Complete the form on the right or Contact Us to get assistance with your formulation.  You can also request a quote, or a sample of an ingredient or a prototype from the above formulations.

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