Benecel™ Cellulose Ethers
Shampoo; liquid bubble bath concentrate; liquid soap and body wash; hair styling products; skin care lotions and creams
Benecel™ hydroxypropyl methylcellulose (HPMC) products are high purity, water soluble, non-ionic cellulose ethers designed for use in a broad range of personal care applications such as shampoos, body washes, shower gels, and shaving creams. Benecel HPMC products function as thickeners, lather enhancers, lather stabilizers, water-binders, and film formers, as well as co-suspending and co-emulsifying agents. Benecel™ HPMC is produced from cellulose - an abundant and renewable raw material source.
Article: Benecel for Rinse-Off Technology
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Ashland™ Benecel™ Benefits
Benecel™ polymer products help to reduce the irritation potential of surfactant systems used for hair and skin formulations. A material or formulation with a zeta potential of zero should be non-irritating to the skin. The goal is to move the base surfactant system as close to zero as possible to reduce the irritation potential.
Ashland™ Acne-Fighting Ingredients
Not only is acne the most common skin condition in the U.S. but with the new standard of regular mask-wearing comes a surge of “maskne”. The friction from the mask with the moist environment causes pores to become clogged, resulting in breakouts and blemishes.