Benecel™ E10M is a high-purity, water-soluble, non-ionic, cellulose ether. It functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, and co-suspending and co-emulsifying agent.
INCI Hydroxypropyl Methylcellulose
Form: White to off-white powder
Viscosity: 7,500 - 14,000
Methoxyl content: 28 - 30%
Hydroxypropyl content: 7-12%
Use level: 0.2 - 2.0% polymer
Primary Chemistry: Hydroxypropyl Methylcellulose
Naturally derived from cellulose
Enhances foam and foam stability
Non-ionic thickener, compatible with both anionic and cationic ingredients including other rheology modifiers
Broad surfactant compatibility including sulfate-free surfactants
Enables reduction in surfactant, improving formulation's cost and sustainability profile
Enhances sensorial experience from hair, oral, and skin care formulations
Imparts luxurious feel and texture
Enables milder formulations through surfactant reduction
Compatible with ethanol for use with hand sanitizer applications
Builds dense and creamy foam from toothpaste formulations
Component ingredients are China compliant
Vegan suitable
Ideal for shampoos, body washes, shower gels, shaving creams, liquid soaps, facial cleansers, bubble bath products, hair styling, lotions and creams, dish washing soaps, bar soaps, toothpastes
This formulation utilizes N-Hance™ 4572 conditioning polymer, Benecel™ E10M HPMC, and Optiphen™ 200 preservative. Formulation #: Z339-17D
This formulation utilizes Ashland™ 980 carbomer, Benecel™ E10M HPMC, and N-Hance™ 3215 cationic guar. Formulation #: 12632-146
This formulation utilizes Ashland™ 980 carbomer, Benecel™ E10M HPMC, and N-Hance™ 3215 cationic guar. Formulation #: 12632-143
This formulation utilizes UltraThix™ 20 polymer, Benecel™ E10M HPMC, and N-Hance™ 4572 conditioning polymer. Formulation #: Z339-81
This formulation utilizes Conarom™ P Aromatic, N-Hance™ CCG 45 Cationic Guar, and Benecel™ E10M Hydroxypropyl Methycellulose. Formulation #: Z339-82C
This formulation utilizes Optiphen™ MIT Ultra, Benecel™ E10M Hydroxypropyl Methycellulose, and N-Hance™ 4572 Conditioning Polymer. Formulation #: Z309-90
This formulation utilizes Optiphen™ MIT Ultra, Benecel™ E10M Hydroxypropyl Methycellulose, and N-Hance™ 4572 Conditioning Polymer. Formulation #: Z327-9
This sulfate free shampoo features Benecel™ E10M rheology modifier and Optiphen™ MIT Ultra preservative. Formulation #: Z-327-23
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