Benecel™ E4M

Benecel™ E4M is a white to ivory powder producing a viscosity of 3,000 - 5,000 mPas when used at 2%. It is especially effective at improving the lather and mildness of sulfate based rinse-off formulations.
Product Overview
Benecel™ E4M polymer is a rheological and sensorial polymer for personal care formulations.
Product Specifications
Form: White to off-white powder
Viscosity: 2,700 - 5,040
Methoxyl content: 28 - 30%
Hydroxypropyl content: 7-12%
Use level: 0.2 - 2.0% polymer
Primary Chemistry: Hydroxypropyl Methylcellulose
Features & Benefits
Naturally derived from cellulose
Enhances foam and foam stability
Enhances sensorial experience from hair, oral, and skin care formulas
Imparts luxurious feel and texture
Nonionic thickener compatible with both anionic and cationic ingredients including rheology modifiers
Broad surfactant compatibility including sulfate-free surfactants
Enables reduction in surfactant, improving formulation's cost and sustainability profile
Compatible with ethanol for use with hand sanitizer applications
Builds dense and creamy foam from toothpaste formulations
Applications
Ideal for shampoos, body washes, shower gels, shaving creams, liquid soaps, facial cleansers, bubble bath products, hair styling, lotions and creams, dish washing soaps, bar soaps, toothpastes