Advantage™ S is a water-soluble film former and hair fixative with pseudo-cationic functionality for alcohol-free styling products.
INCI Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
Advantage™ S is substantive to negatively charged surfaces, such as hair. Protonation with acid to reduce pH yields a pseudo-cationic polymer that is compatible with anionic, nonionic and cationic surfactants. It is also compatible with silicones and thickeners.
Advantage™ S polymer is easy to use, requiring minimal time and agitation at room temperature to completely dissolve. It does not require neutralization.
Form: White powder
Viscosity: 1.45 - 1.80
Moisture: 5% max
Use level: 0.5 - 4.0% solids
Strong durable hold polymer
Stiff feel with good flexibility
Enables alcohol-free claims
Excellent shine
Excellent high humidity curl retention at low solids level
No neutralization required
High propellant tolerance and formulates into both high and low VOC products
Ideal for gels, mousses, hair sprays, pomades, waxes, pastes
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