What do chemical buyers really want in 2025? We asked. They answered.

Over 150 chemical industry professionals shared how they research, evaluate, and select suppliers in today’s evolving digital landscape. 

What you will learn: 

• Why AI hasn’t replaced the human touch in B2B buying—and what that means for sales teams 
• Which segments are leading in portal adoption, AI usage, and dissatisfaction with supplier follow-up 
• What causes buyers to switch suppliers—and how to retain them 
• Actionable insights for marketing, sales, and digital strategy leaders 

Whether you are a manufacturer, distributor, or solution provider, this data will help you understand how your customers really behave and what they expect next.