WORMERVEER, the Netherlands, April 29, 2009 -- Lipid Nutrition, a global leader in lipid-based health ingredients, is proud to introduce the new powerful antioxidant ingredient, VitaTrin™, at the Vitafoods 2009 in Geneva. VitaTrin™ is a palm-based tocotrienol, which belongs to the Vitamin E family. Tocotrienols are powerful antioxidants capable of neutralizing free radicals, which cause tissue and cellular damage.
“VitaTrin™ provides an exceptional opportunity for customers” mentions John Kurstjens, Global Group Manager Marketing for Lipid Nutrition B.V., “Increased product launches with antioxidant claims and high consumer awareness on the potential health benefits of antioxidant, make VitaTrin™ attractive to the industry. There is a growing understanding of the relationship between lifestyle and quality of life. The emphasis on age-related conditions by consumers is shifting away from just treatment and towards prevention. Individuals interested in enhancing their antioxidant status should take products enhanced with VitaTrin™.”
From tree to customer
Companies and consumers who are conscientious about health and wellbeing also tend to be concerned about sustainability. Lipid Nutrition and her parent company IOI Group Loders Croklaan are very committed to having a sustainable production process of palm oil from which VitaTrin™ is derived. Processing and analysis are conducted within our own palm oil plants – the largest, most state-of-the-art refinery facilities of their kind in Europe. Storage and shipping also take place under optimally hygienic conditions. Having a full supply chain in-house, from palm tree to the customer, makes it possible for Lipid Nutrition to guaranty the best quality of the ingredient.
Strong in innovation
This development follows Lipid Nutrition’s 2008 launch of its PinnoThin™ Powder ingredient for appetite suppression and satiety. Being one of the leading companies when it comes down to healthy functional ingredients for the dietary supplement and food industry, Lipid Nutrition has its pipelines filled up with breakthrough ingredients – keeping its primary health focus on three distinct areas weight management, heart health and infant nutrition.
The active ingredients in VitaTrin™ are tocotrienols, which are part of the vitamin E family. Vitamin E is comprised of eight compounds, which fall into two groups that vary slightly in chemical structure. Four of these compounds are classified as tocopherols and others as tocotrienols. Recent research indicated that tocotrienols are actually a much more potent antioxidant in biological setting, due to its unsaturated side chain. A daily supplement of VitaTrin™ is well absorbed by the body and helps to prevent the free radical damage. VitaTrin™ helps to maintain a healthy balance for a healthy body and gives consumers the assurance that they’re taking truly effective steps to protect and maximize their overall wellbeing. VitaTrin is 100% non-GMO, vegetarian and kosher certified.
About Lipid Nutrition
Lipid Nutrition is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. The multi-awarded company holds a strong position in weight management products like Clarinol™ CLA and PinnoThin™. In addition to weight management, Lipid Nutrition offers a variety of branded products like Marinol™ concentrated fish oils for heart health and brain development, and Betapol™ human milk fat replacer for infant nutrition.
In North America, ChemPoint, Lipid Nutrition’s exclusive channel partner to the dietary supplement market, will begin to proactively contact prospective customers to make them aware of the product and pricing information for Clarinol™ CLA, PinnoThin™ and VitaTrin™. To purchase material, customers can contact ChemPoint via telephone at 800-485-9569, fax at 425-378-8675, e-mail at [email protected]
or online through www.chempoint.com
. Customers can also receive immediate technical support or request samples by calling 800-485-9569 or by e-mailing [email protected]