PureCircle™ PCS 3018 Reb M 90

The only stevia sweetener that can get to 10 SE with up to 100% sugar reduction
Best tasting standalone steviol glycoside with syrupy sweet taste
Balances flavor profile
Non-caloric
Can be used standalone or combined with other sweeteners
Linger helps mask off notes of other ingredients
Zero carbohydrates
Water soluble
Gluten free
Highly stable over shelf life
Naturally based
Non-cariogenic
No need to adjust for off flavors during production
Superior taste
Clean sweetness profile
Good synergy with other sweeteners
Synergizes with flavors of base application (coffee and tea flavors)
Non-GMO Project Verified
Gluten free
Allergen free
Kosher
Halal
Readily biodegradable
Of natural, plant origin
Derived from a proprietary stevia variety
FDA GRAS 323
Meets JECFA and EU specification

Deep sugar reduction: It enables up to 100% sugar reduction in various applications, addressing the growing consumer demand for lower-sugar products.

Clean label formulation: As a natural, non-GMO verified stevia extract, it supports "no artificial sweetener" claims, helping manufacturers meet clean label trends.

Taste challenges: It offers a clean sweetness profile with minimal aftertaste, closely mimicking sugar's taste without the bitterness often associated with traditional stevia.

Versatility across applications: Suitable for use in a wide range of food and beverage systems, from beverages to baked goods.

Solubility issues: While not explicitly stated for this grade, PureCircle's advanced stevia solutions generally offer improved solubility compared to earlier stevia ingredients.

Calorie reduction: As a zero-calorie sweetener, it helps in creating low or zero-calorie products without compromising taste.

Regulatory compliance: With FDA GRAS status and compliance with JECFA and EU specifications, it simplifies regulatory approval processes for manufacturers.

Stability concerns: Highly stable over shelf life, maintaining sweetness in various product conditions.

Cost-effectiveness: With a sweetness potency 217 times that of sugar, it allows for significant sugar reduction while potentially lowering ingredient costs.

Sustainability demands: Derived from proprietary stevia varietals, it supports manufacturers' sustainability initiatives with its plant-based origin.